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the good life in a digital age

re-branding miscellaneous

We’ve been trying to come up with a new org structure for our website and every plan we’ve come up with so far has included categories that on closer reflection turn out to just be miscellaneous categories re-branded.

Alongside the meaningful stuff like ‘programmes’ and ‘news’ we’ve got ‘about’ which is just a bucket for corporate information and other pages we have to have on the site but the audience isn’t necessarily looking for. At the moment we’ve also got ‘innovation’ which is a bucket of new stuff that doesn’t fit in the current org structure. And then there is ‘products’ which wouldn’t necessarily be a miscellaneous category for another organisation but for us it means things we make that aren’t TV or Radio programmes.

Might need to have a re-think.

Written by Karen

October 19th, 2007 at 12:18 am

Posted in bbc,categorisation,work