ia play

the good life in a digital age

book: A Whole New Mind by Daniel Pink

A Whole New Mind proposes that business and hence our careers are changing under pressures from automation, abundance and outsourcing to Asia. Daniel Pink challenges the reader to consider their job and ask:

  1. Can a computer do it faster?
  2. Is what I’m offering in demand in an age of abundance?
  3. Can someone overseas do it cheaper?

He sees a rise in ‘right-brain’ jobs that emphasise skills like empathy and design.
Pink is only really addressing affluent westerners with the message “your jobs are going to India”. I found the failure to universalise the message occassionally jarring. I also don’t buy the idea that ambitious middle class mothers will be encouraging their kids to become nurses. I think there remains a difference between valuable, needed roles and aspirational, status roles.

I feel a bit like my reading list is eating its own tail. This time ‘A Whole New Mind’ referenced Pat Kane, Martin Seligman, Mihaly Csíkszentmihályi and Matthieu Ricard. Older reads that also featured were Isaiah Berlin, Powers of Ten, George Lakoff and Scott McCloud.

I think I may need to get out (of my reading rut) more.

Written by Karen

April 4th, 2008 at 7:45 am

Posted in books,career,work