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the good life in a digital age


Jared Spool, at the IA Summit, created human graphs of customer satisfaction with Starbucks, McDonalds, Microsoft & Apple.

I commented over lunch that I was a bit baffled at the extreme positive scores that Apple received. I mean I get the idea that Apple does some stuff very well. But the idea that there is nothing to complain about just doesn’t fit into my world view.

A fellow diner said “but surely as a user experience professional you should value ease-of-use”. Well actually this user values cheap, durable electronics with a long battery life. I’m trying to save for a farm, developing an Apple fetish would get in the way of that goal.

Now admittedly Macs are alot prettier than my PC. But I’m really not bothered by the Apple aesthetic. It is just too sleek. I want them to look like this.

Written by Karen

April 19th, 2008 at 12:42 pm

Posted in thrift