reading: the no assholes rule
The No Asshole Rule
I’m keeping (occassional) track of the ways I discover new things (out of professional interest). In this case I was posting an old IA summit presentation to slideshare. At the end of the presentation, Slideshare recommended another presentation about Branding & Teams. I was curious about the connection so watched(?) the presentation. It mentioned No Assholes and I just had to buy it. See working principle #3 if you are not sure why.