ia play

the good life in a digital age

using your clients language

“Admit it. Ours can be an insular profession. As much as most of us think we communicate simply and effectively, we often don’t. Why? I think it’s because we’re sometimes overly concerned about how we’re coming across to our fellow UXers. You know what? Forget about them. Your real audience is the business stakeholder. When you’re planning a presentation or trying to figure out how to communicate your research or design solution, don’t let your inner Nielsen—or head-Nielsen for fans of the reimagined Battlestar Galactica TV series—prevent you from communicating in terms and concepts that your stakeholders can understand and groove on.

You know what this means, don’t you? You’re not allowed to use the term heuristic evaluation anymore. Banish it from your professional vocabulary! Now, wave goodbye to it, because, if you use it again, I will personally come to your house and punch you in the arm.”

via 8 Things You Should Be Doing in Your UX Practice, but Probably Aren’t :: UXmatters.

Absolutely. Couldn’t agree more. But it is ok to tell them you are user experience designer?

Written by Karen

July 24th, 2009 at 6:06 am

Posted in ucd,words