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NTEN redesign: bounce rates

NTEN continue to share lots of useful information about their redesign process, including this insight into their web analytics:

“Our bounce rate is pretty darn high for folks who find our site through search: about 68%. New visitors also bounce at a high rate: about 67%. Our blog, which gives us the most traffic from search, has a bounce rate above 75%.

Friend of NTEN Avinash Kaushik says that organizations should aim for a bounce rate under 50%. We don’t expect our new visitor bounce rate will get THAT low, but there’s some work we can do to make sure people find MORE great content and stick around our site.”

via Wireframe Testing: Failing Informatively | NTEN: The Nonprofit Technology Network.

Written by Karen

July 29th, 2009 at 6:48 am

Posted in analytics,ucd