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the good life in a digital age

topical navigation on CHOW

CHOW has a nice example of topical navigation.

Timely nav

It’s cold, people are trying to eat healthily, and it is Superbowl time (for the Americans anyway). So the navigation includes nachos, snacks, braises and healthy recipes.

I’m very fond of this kind of navigation. For big sites it is rare than the navigation actually contains exactly what the user is looking for, instead it provides a starting point for a journey. But for any site where interest in content is influenced by outside events then you can use this knowledge to get the users where they are going much, much faster and with greater confidence.

Written by Karen

February 8th, 2010 at 6:00 am

Posted in navigation