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the good life in a digital age

Christies: where a power search might be appropriate?

There are lots of useful interface elements you can add to a search results page, but the general wisdom seems to be you shouldn’t put too many of them  together.

Christies, the auction house, don’t seem to care for this perceived wisdom. Their search results are power searching heaven. I counted 12 filters (one of which you can search within), 4 sorts and 3 options for displaying the results.

So is this design overkill or understanding your audience? I’d have no qualms about including this amount of controls for an audience of professional researchers but would usually avoid it for a general audience.

I’m not hugely knowledgeable about the audience. For all it’s complexity, Christies looks far more professional and considered than most antiques websites. Especially sellingantiques.co.uk

It’s easy to imagine that the audience is very particular about the item they are looking for. If you’re a collector then being able to locate Louis XVI chairs rather than Louis XV chairs, or find an Arts and Crafts lamp rather than an Art Deco one, is a fundamental part of the experience.

I enjoyed using it but I’d be fascinated to know how typical I am of this audience. Anyone done any research?

Written by Karen

February 23rd, 2012 at 6:49 am

Posted in search