Wimbledon have a new website for this year’s tournament and one of the most striking things about it is the use of background photography.
On the homepage the background dominates with only a fraction of the real estate taken up by content or navigation. Compared to traditional lets-stuff-everything-on-there homepages this works quite well…depending on the choice of image.
There’s quite a few images being used in rotation but thus far the overhead shots of grass and the shots dominated by blue skies seem to work.
But there’s a few in the mix that I find distracting and not particularly pleasant as backgrounds. I’m not convinced by the ball boys and girls:
The scoreboard is far far too busy:
And the strawberries (of which there are at least two variations) just freak me out:
But I’ll forgive them if they change the blue-sky shots to soggy one when it actually does rain. No Cliff Richard please.