Sometimes you don’t have lots of money and a big development team but you’ve still got a site/pages that could do with some love. When I was responsible for the BBC’s A-Z in 2002 it wasn’t high on the development priorities. I needed to make some changes but it was really just down to me.
So we tacked some A-Z questions into usability testing for the BBC homepage and I did lots of metric analysis. And then made some really simple changes. No visual redesign, very limited change of page layout, a change to the content structures and the additional of some simple pages. The sort of stuff that won’t win awards (or even get noticed by your boss, perhaps) but will just make the site a touch easier to use. IA tinkering.
If you want to read about a proper A-Z redesign then try Helen Lippell’s article at Boxes and Arrows, The ABCs of the BBC.
