working principles
1. I don’t feel compelled to work on the sexy stuff, I’m just as interested in the cogs in the machine
2. I want to help people around me achieve their goals. I don’t think their success diminishes me.
3. Behaviour is contagious. So play nicely.
4. It is not good enough for something to be new. It has to be useful, to enrich lives.
5. Environment is powerful. The best ideas rarely happen at your desk.