ia play

the good life in a digital age

a new home for the BBC

It has been a long time since the ‘glass-wall‘ redesign of the BBC homepage. We have tweaked it here and there in the interim but it was definitely looking tired.

Last week we opened up the new version to the public, hopefully to replace the existing homepage shortly: http://www.bbc.co.uk/home/beta/

I won’t go into the overall concept as Richard has covered most of it at rxdxt. The clock was an interesting concept for an IA as it was quite consciously and overtly not meant to be useful. We know you all have the time on screen already. It is just there to make you feel warm and fuzzy.

From a navigation point of view we’ve quite consciously stopped trying to be all things to all people. The old homepage was laden with links and many of them heavily under-used, a consequence of a remit to promote the depth and breadth of the site. The new version is more focused around regular tasks (and even more so if you customise it) and promotions.

Given the volume of traffic this page receives, it has been an interesting journey to sell the concept that the depth and breadth are best promoted in other ways but one that has been mostly successful. Over the next year I’m hoping to see a much greater focus on contextual navigation, recommendations and search as ways of surfacing the content.

We’ve still got work to do on that directory but that comes later…

Written by Karen

December 16th, 2007 at 2:07 am

Posted in bbc